Logo creation, website creation, print & graphic design case study

Client: Happy Caravan Company

Happy Caravan Company came to Llewellyn Design as a start up business who provide mobile servicing and repairs for caravans and motor homes. HCC approached Llewellyn Design with a view to producing a complete business start up package.

Logo Creation

The founders at Happy Caravan Company had an initial idea of what they required along with colours and the brief was a smiley caravan in bright yellow and black outline and a clean background to give a summer feel. With this in mind Llewellyn Design set about first producing several concepts for the logo. This was done using the same technique as cartoonist use. Starting with pencil and paper, sketches were produced and then the roughs evolved onto ink and paper. Once the black outline character of the caravan was signed off it was then scanned it and turned it into a vectored file format in Adobe Illustrator. Colour was then added and after tidying up the profile of the vector a font style was chosen for the company name.

Vehicle Livery Design

With the HCC vehicle booked in to be sign written we then got straight to work on the livery layout. Using a profile of their van outline to actual scale, the logo and copy was moved around until everything looked in place. Once signed off Llewellyn Design supplied the files as vinyl ready cut paths (vectored) along with the vinyl colour swatches to match, this was then followed by the business card design which came together quickly.

Website design

With their company domain already registered we then started on the template design for the website. Several ideas were put forward as visual jpeg screen shots and once the final concept was signed off the build was underway. HCC supplied their own images and text and Llewellyn Design provided Web Hosting and email on our servers and within several weeks the website was completed and signed off. The site built in HXML / CSS3 is live and searchable on the major engines. Llewellyn Design then moved onto the stationary headers and a email signature design and the file along with instructions for installation was supplied.

Banner & Leaflet Design

Following launch of the website artwork has been designed and supplied for outdoor vinyl banners and leaflets to promote the website.

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